The Green Files > Organic food at Wal-Mart

http://earthfriendlygardening.wordpress.com [Earth Friendly Gardening] Wal-Mart says it wants to democratize organic food, making products affordable for those who are reluctant to pay premiums of 20 percent to 30 percent. At a recent conference, its chief marketing officer, John Fleming, said the company intended to sell organic products for just 10 percent more than their conventional equivalents.

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[Greenfiles.org] The Green Files: Michael Pollan on organic food at Wal-Mart: Ex Mea Sententia: Finally, Pollan decides to eat a meal””“the perfect meal”””for which he had almost total personal responsibility: wild morels foraged in the Sierra foothills, the braised loin and leg of a wild pig he had shot himself in Sonoma County, a chamomile tisane made from herbs picked in the Berkeley Hills, salad greens from his own garden, cherries taken by right of usufruct from a neighbor’s tree, sea salt scraped from a pond at the southern end of San Francisco Bay, and””O.K., strict perfection is unobtainable””a bottle of California Petite Sirah, presumably organic. This was not a way of eating that Pollan thinks is realistic on a routine basis, but he wanted to test what it felt like to have “a meal that is eaten in full consciousness of what it took to make it.”

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